Podcast
Growth Hack Podcast
70+ episodes of growth-hacking and marketing tactics for businesses that want to win — from podcasting and paid social to SEO and AI search.
Hosted by Julian Espinosa
Growth Hack was built to help businesses spend less ad budget and return more revenue, with interviews and tactical episodes on what is actually working in digital marketing.
Episode 70·August 22, 2022How Your Landing Page is Costing Your SalesWhat steps do you take to diagnose a campaign that isn't working? Something we don't hear about enough is landing pages. Is the message correct and does…Episode 69·August 15, 2022Why Taking A Break is a HackHave you made it to releasing your 50th podcast episode? What about your 100th episode? If you've reached or are close you know how much work is required…Episode 68·August 8, 2022Marketing Meant for Humans Not RobotsAs the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms. What is the latest…Episode 67·August 1, 2022Captivating Stories Lead To Conversions on First VisitHow many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action.…Episode 66·June 30, 2022Time for a break!Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished. This episode…Episode 65·June 20, 2022Do You Know Why Your Customers Buy From You?Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business. Just in that one question…Episode 64·June 13, 2022How To Make A Podcast That People Will Listen ToWe all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune…Episode 63·June 6, 2022Make Them Come To You Through LIVE ShowsIf you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode. We will go over…Episode 62·May 30, 2022Moving The Needle Through Academic StudiesAcademic studies? What does that have anything to do with moving the needle in your business? Okay, bare with me here you’ll want to listen to this…Episode 61·May 23, 2022Microsoft Power BI: Crushing Paid Ads Through AnalyticsHave you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns? Power BI…Episode 60·May 16, 2022Finding A Slogan That WorksSlogans feel like an afterthought. They are just one of those things that you forget about doing and then rush when you actually need one. On this episode…Episode 59·May 9, 2022Stop Paying Influencers & Find Partnerships That Show AuthenticityInfluencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when…Episode 58·May 2, 2022Ways To Get Online Users To Want To Give You Their InfoGetting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great…Episode 57·April 25, 2022LinkedIn: Stop Chasing The AlgorithmAs marketers we are consumed with algorithm chasing. I mean this podcast is all about it! When it comes to LinkedIn I’ve met many people who use many…Episode 56·April 18, 2022Should You Start A YouTube Channel?Have you ever looked up something on YouTube? I hope the answer is duh, hasn’t everyone? There are 1 billion YouTube views per day so, why isn’t your…Episode 55·April 11, 2022If Your Ads Aren't Performing You Probably Don't Have A Strong Lead MagnetWe all want our ads to perform better. What’s the secret? The secret is pretty straightforward have a strong offer. You may think you have a strong offer…Episode 54·April 4, 2022How To Use Humor To Increase The Success of CampaignsHumor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones. Well, there's a…Episode 53·March 28, 2022Will We Be Able To Track Marketing Results With All The New Changes?The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle. These technologies aim to protect people's privacy…Episode 52·March 21, 2022Critical Touch Points You Want To Consider Along The Consumer JourneyI’m not one to brag or self promote my wins but man am I damn proud of celebrating our one year anniversary for the podcast. This is our 52nd episode and…Episode 51·March 14, 2022I Trusted A Marketing Company & They Took My MoneyHave you hired a marketing agency before? There's a good chance that you haven’t been happy with the results or outcome. It’s said that digital marketers…Episode 50·March 8, 2022The Internet is Noisy - Here Is How To Leave A Loud Impression To Not Be ForgottenEveryone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important. The…Episode 49·February 28, 2022Decision Making: Why Qualitative Beats QuantitativeShould we be making decisions solely on data? With all the data in our hands, what’s missing? Well according to our guest today Tim Ash he believes the…Episode 48·February 21, 2022How Strong Is Your Brand's Story?In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated…Episode 47·February 14, 2022What "Understanding Your Audience" Really MeansDo you think you know your audience? Well we are here to challenge that very notion. On today’s episode of growth hack, we share a story about a failing…Episode 46·February 7, 2022Making Your Conversions Blast Off With Analytics-Based Decision MakingDo you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your…Episode 45·January 31, 2022Local Marketing for the Post-COVID EraLocal search was a great way to boost your sales before the pandemic. What has changed and how should you adapt as we exit the health crisis? Greg…Episode 44·January 24, 2022Making Sense of Your Marketing DataData... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it. Well, some…Episode 43·January 18, 2022How To Get The Biggest Names To Appear on Your PodcastPodcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready! One of the most common…Episode 42·January 10, 2022Smarter Decisions Happen When You Really Know Your AudienceYour Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow? Some…Episode 41·January 3, 2022Growth Hacking Google With Your PodcastSEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops…Episode 40·December 27, 2021Turbocharging Your SEO Using Growth HacksMany business owners give up on SEO and go the paid search route. What makes entrepreneurs give up on organic traffic and what are some ways in which you…Episode 39·December 20, 2021SEO in 2022: What You Need to KnowAre you confused about how to improve your website's rankings in the search results? There's so much to know and so many opinions on what really works.…Episode 38·December 13, 2021It's all about the SEO!Barry Schwartz, do I need to say more? When it comes to the latest news about what Google is doing with their search algorithm Barry is one of the…Episode 37·December 6, 2021Content Always Wins!In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the…Episode 36·November 29, 2021The Value of Starting a YouTube ChannelNot interested in becoming a YouTuber? With all the content creator drama and changing algorithms, who can blame you? Actually, your brand can. Learn why…Episode 35·November 22, 2021Marketing Tips for the UnderdogsDo you consider your brand an underdog? That's not a bad position to be in. Especially if you follow smart social media scheduler, Arjun Rai (founder of…Episode 34·November 15, 2021Digital Detective Work Generates Better EngagementTired of being made to chase algorithms like a cat tormented by a laser pointer in the hands of a cruel brat? MIT social media strategy expert Jenny…Episode 33·November 8, 2021Influencer Paradigm: Shifting Power from Platforms to CreatorsEpisode 32·November 1, 2021Is a Live Show Right for your Business?Episode 31·October 25, 2021How Privacy is Affecting Marketing Around The WorldDigital Maturity: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/Analytics Course by Kevin:…Episode 30·October 18, 2021Why TikTok?Episode 29·October 11, 2021Influencer Marketing vs. Influence MarketingWinfluence: Reframing Influencer Marketing to Ignite Your Brandhttp://jason.online/getthebookEpisode 28·October 4, 2021Clubhouse Strategies & Beginner GuideEpisode 27·September 27, 2021Should Your Company Do Social Media?Episode 26·September 20, 2021What Should You Post on LinkedIn?Episode 25·September 13, 2021Next Level Conversion Rate OptimizationEpisode 24·September 6, 2021Why Should You Pay Attention to Facebook Ads Strategy?Episode 23·August 31, 2021Who Should Not Do Video Marketing?Episode 22·August 23, 2021Google Analytics 4: Turning Data Tracking Into Growth HackingEpisode 21·August 16, 2021Who Shouldn't Start A Podcast?Episode 20·August 9, 2021Turning the iOS 14 Update Into a Facebook Marketing OpportunityEpisode 19·August 2, 2021How To Get The Right Guest For Your PodcastEpisode 18·March 30, 2021How To Get Your Company Mentioned in the MediaEpisode 17·March 22, 2021How to Moderate the Best Room on ClubhouseEpisode 16·March 15, 2021Leveraging Influencer Marketing for Massive GrowthEpisode 15·March 9, 2021How Can You Benefit From Clubhouse?Episode 14·March 1, 2021How to Growth Hack Using TikTokEpisode 13·February 22, 2021Why Podcasting is a Growth HackEpisode 12·February 15, 2021Don't Leave Your Branding On AutopilotEpisode 11·February 8, 2021Promoted Pins Are So Underrated Don't Sleep on ThemEpisode 10·February 1, 2021Should You Do Remarketing on LinkedIn?Episode 9·January 25, 2021How To Generate Leads Effectively on LinkedInEpisode 8·January 18, 2021LinkedIn Advertising… Is it worth it?Episode 7·January 11, 2021Create Videos That Won't Be Scrolled PastEpisode 6·December 14, 2020Build A Consumer Decision Journey That Generates SalesEpisode 5·December 7, 2020How To Get More Customers With Video MarketingEpisode 4·November 30, 2020What Channel Should I Get Customers From?Social Media Demographics: https://sproutsocial.com/insights/new-social-media-demographics/Episode 3·November 23, 2020Narrow Down Your Target AudienceEpisode 2·November 18, 2020The State of Digital MarketingIn this episode we cover:How Brand Equity pays off on the backend. Customer AcquisitionOverlooking Your WebsiteHow to get quality assets on a budgetHow…Episode 1·November 18, 2020Why Digital Marketing FailsThis episode lays the foundation for the rest of this season. Once you listen to this episode you can hop around to episodes that are interesting to you.…Episode 0·November 18, 2020Introduction To Growth Hack Podcast
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