What "Understanding Your Audience" Really Means

Do you think you know your audience? Well we are here to challenge that very notion. On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster! Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market. Learn what distinguishes a customer from a consumer and what this means for the success of your brand.