Growth notes from the trenches
Practical marketing playbooks — SEO, social, paid, podcasting, and getting found in AI search. Written for owners who'd rather win than read jargon.
How Do You Find Business Insights From Data?
Academic researchers amass a lot of data, but that data is only valuable if you can gain access to it and use it to glean insights. Data can come from various…
Should You Start a YouTube Channel?
Are you thinking of starting a YouTube channel? It can be a great way to share your passion with the world and build your brand while you're at it. But there…
Critical Touch Points to Consider Along the Consumer Journey
Most companies fail to understand that their job is to manufacture happy customers. Businesses come up with a product or service and expect to have hoards of…
Breaking With Marketing Conventions for Maximum Success
As per a saying attributed to Nobel Laureate Elie Wiesel, the opposite of love is not hate but indifference. Businesses that refuse to take risks with their…
The Post-COVID State of SEO and Local Search
You're probably suffering from information overload concerning the recent health crisis. You don't want to hear a single thing having to do with the pandemic,…
Marketing Tips for Underdogs
This isn't 1999 or even 2004. If you're not a big corporation with virtually endless funds to throw at your marketing, then you're an underdog.
Digital Detective Due Diligence Destroys Algorithm Dependence
If only you could find a little trick that'll allow you to dominate social media. Well, to accomplish that, you'd have to build a time machine and beam…
Influencer Paradigm: Shifting Power from Platforms to Creators
Social media platforms started out by presenting a new way of sharing ideas and communicating. These juggernauts dictate the trends and through their…
Find Your Zone of Genius With Live Shows
Text, images, and video dominate the world of content. If you have a way with words, a blog can bring you a windfall of conversions. If you can effectively…
How Privacy Is Affecting Marketing Around the World
You can theorize all you want about the future of privacy as it pertains to digital marketing. And with a little research (and by little, we mean a whole lot),…
Video Ads That Show Text on Screen Are Thumb Stoppers
Succeeding in a global digital ecosystem means being able to put captivating ads in front of your target audience. With mobile users making up 56% of global…
Win Big With Big Text on Screen Video Ads
You want to start a podcast, or you may have already started one. Getting listeners and getting loads of them fast is of the essence. If you don't get more…
Influencer Marketing vs. Influence Marketing
Influence is the currency of the internet. Whether users vie for monetary gain or the prevailing narrative, the ability to wield influence over audiences is…
Clubhouse Strategies and Beginner Guide
With Clubhouse being over a year old, it's time to revisit the app and see where the community has taken it. TerDawn DeBoe, a consultant to industry experts,…
Why Businesses Should Do Social Media
Oftentimes, it's best to take the road less traveled and ask yourself why you shouldn't follow a certain marketing strategy. By laying out all the potential…
What Should You Post on LinkedIn?
What should you post on LinkedIn? It seems like this is the age-old question that there are many answers to but no one can actually agree on one.
Next Level Conversion Rate Optimization
Making improvements to a sales funnel is something that most business owners consider at some point. Perhaps, changing an Add to Cart button or maybe trying…
Why Should You Pay Attention to Facebook Ads Strategy?
Facebook Ads allow for a high degree of accuracy concerning targeting. With just under 3 billion monthly users, the platform is an ocean into which business…
Google Analytics 4: Turning Tracking Into Growth Hacking
Google Analytics is a tool that you are familiar with in your quest to build your brand. Now, Universal Analytics, the platform you are familiar with, is…
Podcasts: Who Shouldn't Start One
We're often keen on helping people get into a different aspect of marketing. Growth hacking your brand is a process that requires a wide range of knowledge and…
Turning the iOS 14 Update Into a Facebook Marketing Opportunity
Apple's iOS 14 update is throwing many marketing campaigns into a tailspin. The changes regarding users' data became a thorn in the side of ad campaigns that…
Finding The Right Guest For Your Podcast
Podcasting has exploded in recent years. Indicative of this skyrocketing growth, there are over 47 million podcast episodes as of March of 2021. Most business…
How to Make Your Podcast Blow Up
In a previous post, we discussed how to conduct result-driven podcast marketing, Papi Digital style. There are references to case studies and metrics you…
What Does Podcasts Coming to Facebook Mean?
With over 2.7 billion users, Facebook is the biggest social network with YouTube in second place. Facebook's Instagram has over 1.2 billion users worldwide,…
How To Do Result-Driven Podcast Marketing
Growth hacking your podcast can make the difference between building an audience of rabid followers and being your only listener. Ok, maybe it won't be that…
Call to Action Crash Course: Growth Hack Edition
The call to action is the culmination of your campaign effort. It's where the rubber meets the road and visitors are called upon to become paying customers.…
iOS 14 and How That Affects Businesses Advertising on Facebook
There are so many moving parts in online advertising that sometimes it's hard to keep up. Google updates its algorithm and your website's rankings are in a…
Social Media Wars: Twitter vs. Clubhouse
Next up in our Social Media Wars series, we look at two social media platforms that are on a collision course. Both have direct communication between users as…
Social Media Wars: Instagram vs. TikTok
We often talk about social media platforms and their pros and cons for business owners. In our new Social Media Wars series, we'll be talking about how the…
4 Ways to Growth Hack With YouTube Ads
With over 2.3 billion users, YouTube is a vast and lively video ecosystem. It has the second largest search engine behind Google, its parent company, and…
Tips for TikTok Paid Ads Success
Building an organic following on TikTok can be achieved through creating engaging content or employing the help of an influencer. However, paid ads can boost…
Learn To Growth Hack Podcasting
Podcasting has exploded in recent years. Indicative of this skyrocketing growth, there are over 47 million podcast episodes as of March of 2021. Most business…
How To Get Your Company Mentioned in the Media
While running digital marketing campaigns is great for building your brand and your sales funnel, few things can skyrocket your brand's popularity like being…
How to Moderate the Best Room on Clubhouse
Clubhouse has been one of the main focuses of the podcast as of late. For those that aren't familiar with the new voice-driven social media app, we have four…
Leveraging Influencer Marketing for Massive Growth
While big companies use influencers to reach wide and targeted audiences, small businesses tend to shy away from this form of marketing. Sarah Grosz is the…
How Can You Benefit From Clubhouse?
Bre Donofrio is a professional Clubhouse moderator. While the platform hasn't been around long, Bre has managed to make her presence felt on Clubhouse and…
It's Not Too Late to Benefit From TikTok
TikTok is a social media success with millions of enthusiastic users. As of February 2021, the platform boasts over one billion users, most of whom are active…
Why Podcasting Is Great for Your Business
Podcasting has come a long way and is a growing medium, yet still unsaturated. With a 54% increase in podcast listenership since 2017 and with 55% of the US…
Don't Leave Your Branding On Autopilot
Growth hacking without paying attention to your branding can have unpredictable results. If you are in business to win, you need to build a brand that attracts…
How to Generate a Following on Clubhouse
Clubhouse is a promising new app that's set to take the social media status quo head-on. The platform is new on the scene but many big names like Drake, Ashton…
Promoted Pins Are So Underrated Don't Sleep on Them
Since 2010 when Pinterest went live, the image-sharing platform has been growing steadily. However, many business owners overlook Pinterest. With over 440…
Don't Do Remarketing on LinkedIn
LinkedIn is a social network that allows professionals to interact in a B2B setting. This holds extraordinary potential for business owners who are able to…
How To Generate Leads via Organic LinkedIn
With hundreds of millions of professional users, LinkedIn is an ocean that is plentiful with potential business leads. Navigating its waters effectively is…
How To Start A Club on Clubhouse
The major social media platforms you're familiar with have been around for a while. For example, Facebook was founded in 2004 and Twitter followed in 2006.…
What is Clubhouse and Why Should You Care?
New social media platforms pop up all the time. However, it's hard for new platforms and apps to compete with long-established giants such as Facebook,…
How Growth Hackers Advertise on LinkedIn
LinkedIn is one of the dominant social media platforms of online space. Unlike other major players, LinkedIn is unique in its focus on business. The social…
Don't Let Your Videos Get Scrolled Past
Consumer behavior dictates that audiences aren't content with ads whose only purpose is to sell to them. People are increasingly looking to be entertained by…
Digital Marketing: Today's Consumer Journey
Structuring your social media marketing campaigns properly is the key to achieving optimal results. In the case of brick and mortar establishments,…
Video: The Digital Marketing Currency
Video is an essential tool for any business looking to compete in the online space. It is important to realize that not all businesses have the capacity to…
Where Should You Advertise For Best Results?
Today, we will cover what to do after you've selected your target audience--the idea here is that we now need to market ourselves and create exposures to our…
How to Build a Laser-Targeted Audience for Success
Digital marketing success hinges on your ability to efficiently use the tools and knowledge at your disposal. The days of plentiful organic traffic are in the…
Foundations of Online Marketing
When we created this podcast we had the idea to get you today's latest growth hacks. As we began preparing for the series, we had the idea to bring in experts…
Why Digital Marketing Campaigns Fail
If you can avoid these six reasons and implement a process, you will have a marketing system built to get results.
Your Marketing Campaign Failed. What Do You Do?
Your marketing campaign has just failed. That Facebook Ad campaign that you thought was going to work didn't get results. You've spent thousands of dollars…
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