How To Start A Club on Clubhouse
What Is a Club on Clubhouse and How to Start One?
The major social media platforms you're familiar with have been around for a while. For example, Facebook was founded in 2004 and Twitter followed in 2006. Marketers looking for a new growth hack are limited to finding ways to leverage existing services. Until now.
Clubhouse is a new app that is looking to make waves in the social media space. As outlined in Entrepreneur, the app had over 600,000 users by the end of 2020. The promising startup takes features from existing platforms and adds a unique spin to how people communicate online.
QUICK ACCESS: Clubhouse Club Request Form
What Is Clubhouse?
Clubhouse is a voice-driven social media app. It allows users to communicate via an audio-based format. These conversations can take the form of story-telling, idea development or just chatting with people from around the globe.
The app gives users the ability to delve into different subjects, making the service a sort of flexible, flowing podcast. Users can interject their thoughts or simply kick back and listen.
This functionality gives credence to the name of the service as the feeling is that of a clubhouse. Users interact with like-minded individuals or engage in a casual exchange of ideas with other participants.
The new app comes at a pivotal time for social media as more and more people are looking to facilitate free-flowing communication. Big tech companies are applying stricter rules to determine what constitutes acceptable conversation. For marketers, ad prices are constantly rising on these established social media platforms.
Clubhouse gives you the ability to reach out to people in an innovative way. Your capacity to market your brand through story-telling grows exponentially with an app that allows for direct communication. Facebook focuses on its newsfeed architecture, Twitter harnesses the power of the brief, written word and Instagram bases its effectiveness on visual media. Clubhouse uses speech to bring a different kind of intimacy to interactions between users.
Getting Started on Clubhouse
If you're a fan of podcasts or would love to leverage the discussion format for your business, Clubhouse is a good fit for you. The app offers locked and private options while mimicking real-life engagement.
Downloading the App
As of early January 2021, Clubhouse is still in its beta phase. Getting onto the app requires receiving an invite. However, iPhone users can download the app and reserve their username. This may provide a good opportunity for you to reserve a username that suits your goals.
You can get the Clubhouse app from the download website. Securing a good username now can give you a head start in promoting your brand successfully.
Securing an Invitation
When someone joins the platform, they are granted one invitation. The user can then send this invitation to someone they choose using the recipient's phone number.
How to Start a Club on Clubhouse
An invitation to Clubhouse may still be a task to get but once in, you are ready to start your first club. The interface is intuitive and will become second nature after a little use.
- Open the App - When you open the app, the little green house you see is a club.
- Go into the FAQ Section - In the FAQ section, it tells you exactly where to go to fill out a request to start a club.
- Fill Out the Request Form
When you go to the request form, you'll see that they're slowly working through all the requests. Name your club, give it a description, tell it who you are. Clubhouse only wants a club from somebody that holds meetings regularly.
Clubhouse as a Growth Hack
Clubhouse will be opening up its doors to the general public soon. The company intends to build its community slowly, guaranteeing that all features will run smoothly once more people are allowed on the app. This gives you a prime opportunity to work out your marketing strategy on the service.
As with any new technology, a first-mover advantage can make a big difference in your success. Getting on Clubhouse now will allow you to use trial and error to iron out all the kinks. You can even conduct A/B testing to figure out how your message can be broadcast via this new format.
With voice-activated services gaining ground with tech juggernauts like Google, Clubhouse is looking to leap ahead in the race. Keep in mind that nothing is saved on the platform. As the saying goes, you need to be there or be square. Clubhouse does not record conversations and transcripts are not available after the fact. This means that fans of the app will be spending more time on the service. With a valuation of $1 Billion, you can bet the market is counting on the app's success.
Unlike other social media platforms where you can check in later and pick up where you left off, Clubhouse is ephemeral like a face-to-face meet-up. This can be used to create scarcity in your audience's mind. Learn to leverage the strengths of the app and get users craving to spend time interacting with you. With the right strategy, you can build a following of people that seek out the opportunity to engage with your brand.