All episodesEpisode 34
Digital Detective Work Generates Better Engagement
Tired of being made to chase algorithms like a cat tormented by a laser pointer in the hands of a cruel brat? MIT social media strategy expert Jenny Fowler helps the prey become the hunter. Learn how understanding your audience on a deeper level coupled with data analysis can give you the upper hand, in effect liberating you from the whims of constant algorithm changes. Sprout Social Article by Jenny:https://sproutsocial.com/insights/there-are-no-shortcuts-to-a-sustainable-social-media-strategy/