Making Sense of Your Marketing Data

Data... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it. Well, some of you do but the reality is we are sitting on so much data that we aren't taking advantage of! Think about the finance department they probably have valuable assets aka data points that marketing would like to know about. You would think what finance has is available to marketing but it's simply not. In today's episode of Growth Hack, we bring in Janet Driscoll Miller. Janet President and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics.